Overview
Calls by location — Paid vs Organic, Year over Year
Total Calls
—
vs prior year
Paid Calls
—
vs prior year
Organic Calls
—
vs prior year
Locations Active
—
reporting calls
Calls by Location — Year over Year
Stacked Paid / Organic — this year vs last year
Paid (Now)
Organic (Now)
Paid (LY)
Organic (LY)
Paid vs Organic by Location
Current period — full width
Paid
Organic
Location Breakdown
Current period vs same period last year
| Location | Total | Paid | Organic | LY Total | LY Paid | LY Organic | YoY Total | YoY Paid | YoY Organic |
|---|
By Location
Year over year call volume for a single location
Total Calls
—
—
Paid
—
—
Organic
—
—
Calls by Month — This Year vs Last Year
Total calls per month for selected location
This Year
Last Year
Paid vs Organic by Month
Current period
Calls by Source
Current period
By Source
Where calls are coming from — current period vs last year
Paid Calls
—
vs last year
Organic / Direct
—
vs last year
Unique Sources
—
active this period
Top Sources
Current period — total calls
Paid
Organic
Year over Year
Last year → this year per source
Source Comparison — This Year vs Last Year
Orange = Paid · Blue = Organic/Direct
Trends
Last 12 months vs previous 12 months — by month
Total Calls — Last 12 Months vs Previous 12 Months
Each point = one calendar month
Last 12 Months
Previous 12 Months
Paid Calls — 12 Month Comparison
Last 12 vs previous 12
Organic Calls — 12 Month Comparison
Last 12 vs previous 12
Export to Sheets
Push aggregated call data to your Google Sheet as a backup
You'll deploy a small Apps Script as a web app that receives the data. Claude can generate that script for you.